In Short : For the fourth consecutive month, India’s coal-fired power generation fell 4.2% year over year in July 2025, despite a 1.8% increase in the nation’s overall electricity demand. A notable increase in hydropower (22.4%) and a 14.4% increase in solar and wind generation made up for the coal shortage, demonstrating a definite national move toward renewable energy.
Procurement strategy is driven by record stocks.
By the end of June, coal reserves had grown to a record 58.1 million tonnes, and instead of buying new coal, power companies chose to use what they already had. By the end of July, coal inventories had dropped by a steep 13% as a result, which was significantly more than the typical seasonal reduction. In addition to economic pragmatism, this strategic change reflects changing sustainability communication language that emphasizes reducing reliance on fossil fuels.
India’s Coal Is Affected
The state-owned coal manufacturer Coal India saw its biggest monthly decline in supplies and production since 2019. Increased competition from private companies and a decrease in utility procurement urgency are two factors contributing to the company’s downfall. For stakeholders and public relations teams advocating for energy diversification, these developments are also changing the energy narrative.
Promotion India’s Leadership in Green Energy
Digital marketing efforts that showcase India’s leadership in the renewable energy transition have a great chance to capitalize on this change. Through proactive public relations and policy communication, India’s climate credentials may be effectively leveraged on both domestic and international platforms, as seen by its increasing reliance on solar, wind, and hydropower.
