In Short : Production in India’s EV two-wheeler industry was disrupted by a protracted rare earth magnet shortage, which caused ranks to shift. TVS Motor maintained its top spot, while Ather Energy overtook Ola Electric.
Encouraging Innovation and Strategic Growth
In order to lessen their reliance on vital imports, firms have been compelled by the supply shortage to reconsider their sourcing plans, diversify their supply chains, and quicken their localization initiatives.
Maintaining Equity While Developing Technological Capabilities
Strong supply planning helps TVS, but despite government assistance programs, businesses like Ola struggle to satisfy demand, revealing irregularities and noncompliance.
Impact and Significance of Clean Energy
The rare earth bottleneck highlights how EV growth is susceptible to global resource shortages, underscoring the necessity of circular economy, recycling, and sustainable mining practices.
About the Two-Wheeler EV Market in India
India’s e-scooter market is one of the fastest-growing in the world because to regulatory incentives and the demand for urban transportation. TVS, Ola Electric, Ather Energy, and Bajaj Auto are some of the major contenders vying for supremacy in the sustainable mobility battle.
