In Short : For the 2025 model year, Genesis has formally ceased production of the Electrified G80. Genesis confirmed its termination to InsideEVs, and the model is no longer available on its official website.
The Significance of It
Genesis has shifted its attention from electric sedans to SUVs and updated EV vehicles like the Electrified GV70 and GV60, as indicated by the elimination. There were plans for a UK-specific model with a lengthened wheelbase, but it’s uncertain if that vehicle will make it to markets like the U.S. This action is in line with Genesis’ larger electrification strategy, which calls for the introduction of entirely electric cars starting in 2025.
Background Context:
An Overview Prior to the Drop of the 2025 Electrified G80
A battery-electric variant of the G80 luxury vehicle, the Electrified G80 has the following features:
192 kW dual-motor AWD (272 kW total)
Range of up to 282 EPA miles (520 km WLTP)
Vehicle-to-Load (V2L) and solar roof options
4.9–5.1 s, depending on model specifications, from 0 to 62 mph
Justification for Strategy
Market preference: Premium EV SUVs are more in demand than luxury sedan EVs, particularly in the United States. Broader product focus: Genesis is putting its EV portfolio at the forefront by continuing to invest in electrified SUVs like the GV70 and GV60 models, including the performance-focused GV60 Magma. Geographical considerations: The previously mentioned plans for a long-wheelbase, extended-range electrified G80 designed for the UK might not be implemented globally. Furthermore, the economics of Korean-built models are further complicated by tariffs (such as a planned 15% import charge).
Future Plans for Genesis EVs
Going forward, Genesis is giving top priority to its rapidly expanding SUV-based EV lineup.
Important forthcoming introductions consist of: Midway through 2025, a new Electrified GV70 will be available. Enhanced GV60 includes new features and the possibility of a high-performance GV60 Magma variant If market demand changes once more, there may be a shift toward fewer hybrid solutions.
The bottom line
Genesis has made a strategic shift by discontinuing the Electrified G80, favoring SUV-shaped EVs over electric sedans. The firm seems to be concentrating on accelerating higher-demand vehicles due to the limited uptake in the United States and the expanding SUV market.