Renewable Energy Enters a New Era with First-Ever Profitability
According to a recent Ember report, merchant battery storage operations became profitable for the first time in 2024, marking a significant turning point in India’s energy transition. The transition from policy-dependent pilots to commercially successful, market-driven operations that support India’s Renewable Energy ecosystem is exemplified by this milestone.
Record Increase in the Use of Battery Energy Storage
Installed battery storage in India increased dramatically, from 47.6 MWh in March 2023 to 442 MWh by December 2024. Strong policy initiatives like Energy Storage Obligations (ESO), Viability Gap Funding (VGF), and competitive tenders drove this expansion. These frameworks created a strong basis for successful renewable energy storage solutions by speeding up adoption and grid-scale flexibility.
Market-Driven Income Takes the Place of Long-Term Agreements
The successful implementation of merchant BESS projects, which function without long-term PPAs (Power Purchase Agreements), was what made 2024 crucial. Rather, these systems used ancillary grid services and peak-demand shaving as sources of income. This change suggests that the energy market has matured and that clean energy technologies are becoming economically feasible.
A Fantastic Chance for Public Relations and Sustainability Communication
By proving that green technologies can prosper in free markets, this profitability milestone provides a compelling argument for sustainability communication. This is also a strategic time for public relations, giving businesses, developers, and investors the chance to demonstrate their leadership in energy independence, innovation, and climate action.
The Success Story Can Be Enhanced by Digital Marketing
Data-driven digital marketing campaigns are made possible by the rise in merchant battery storage profitability. The story fits in well with contemporary content strategies, from stakeholder testimonials and ROI-focused infographics to ESG storytelling. Digital platforms can help reach this milestone by educating, influencing, and involving the public and policymakers.
Prospects for the Future: Confidently Growing Clean Energy
The future of India’s clean energy transition appears bright, with estimates indicating that 66 GW of battery storage will be available by 2032 and investment potential exceeding ₹5 lakh crore. The industry is poised for exponential growth now that merchant storage is profitable, paving the way for a more resilient, intelligent, and clean energy grid.
